http://www.contemporaryartdaily.com/2014/10/jason-rhoades-at-david-zwirner/
PeaRoeFoam was Rhoades’s self-made recipe for a “brand new product and revolutionary new material” created from whole green peas, fish-bait style salmon eggs, and white virgin-beaded foam. When combined with non-toxic glue, they transform into a versatile, fast-drying, and ultimately hard material that Rhoades intended for both utilitarian as well as artistic use—his detailed step-by-step instructions accompanied do-it-yourself kits complete with everything needed to make PeaRoeFoam.
These kits played a central part in Rhoades’s self-devised marketing strategy of the product and were originally packaged in Ivory Snow detergent boxes from 1972, selected for their logo featuring the actress Marilyn Chambers holding a baby. Soon after the launch of the image brand, Chambers starred in one of the first feature-length porn films ever made, Behind the Green Door, and Rhoades was drawn to the dichotomy between advertised wholesomeness and adulterated content, which in this case arguably contributed to the popularity of both. PeaRoeFoam also embodied a multifunctional purpose, as its almost utopian aspirations of cheap nourishment (the peas were said to have been picked from Rhoades’s family’s garden) and its potential architectural use as building material contradicted its role as sculptural artwork.
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